PreciseRef is a highly configurable integrated system that manages data feeds, maps content across multiple sources, rollup entities to their parents and generates Golden Copies based on configurable business rules. PreciseRef provides ease of use - no developers needed to add new data sources, entities, attributes or relationships. Golden copies are generated based on configurable business rules that include “preferred provider”, “Majority Rule” or specialized algorithms. PreciseRef allow analysts to easily setup a data Extraction, Transformation, Loading, Mapping, Cleansing and Reporting operation using an entitled user centric workflow system.